- Blockchain-based rewards drive real-world action for plastic waste cleanup.
- VeChain’s digital ledger ensures transparency in all sustainability activities logged.
VeChain, a leader in enterprise blockchain, has formed a strategic alliance with 4ocean, a U.S.-based organization known for its ocean cleanup initiatives. The collaboration officially began with a beach cleanup in Miami, supported by the UFC Foundation. The event introduced the Cleanify decentralized application, powered by VeChain’s VeBetter ecosystem, to demonstrate how blockchain can verify and incentivize environmental actions.
VeChain stated that the campaign’s first-year target is to remove plastic waste equal to 14.4 million single-use bottles. Activities span oceans, rivers, and shorelines—major entry points for plastic pollution. According to VeChain’s official post on X, 300,000 pounds of waste will be extracted in 2025.
In addition to cleanup operations, an 11-month sustainability sweepstakes is being organized, running from February to December 2025. The campaign allows participants to win prizes and access exclusive merchandise tied to the initiative. VeChain emphasized that each cleanup effort would be recorded on its blockchain ledger using “Sustainability Proofs”—verifiable, on-chain entries of collected waste.
Blockchain Ensures Accountability and Incentivizes Impact
The VeBetter ecosystem plays a central role in this collaboration. Participants earn $B3TR tokens for verified environmental contributions. These tokens reward actions such as waste collection and promote ongoing engagement. VeChain explained that the “X-2-Earn” model supports this system, with “X” representing various sustainable behaviors like recycling and cleanup efforts.
Each action logged into the blockchain contributes to traceable environmental data. This eliminates the risk of greenwashing by ensuring transparency around the results. VeChain CEO Sunny Lu remarked that this partnership aligns both mission and technology. He noted that by combining 4ocean’s cleanup model with blockchain, users can contribute and verify their impact.
However, 4ocean’s co-founder Alex Schulze echoed the value of transparency. He stated that the partnership would remove 300,000 pounds of plastic debris, equivalent to over 14 million bottles. He added that blockchain allows for better tracking, offering clear insights into how and where waste is removed.
VeChain added that the partnership introduces a new layer of accountability in sustainability programs. Through tokenization and gamification, users are motivated to engage while building a decentralized log of environmental efforts. Merchandise co-branded with 4ocean, and VeChain will further raise awareness and support cleanup activities.
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