- Dual Treasury Strategy – Gumi separates Bitcoin as a long-term treasury reserve and XRP as a utility asset for payments and liquidity.
- Phased XRP Acquisition – The ¥2.5B ($17M) XRP purchase will be executed gradually between September 2025 and February 2026.
- SBI-Ripple Alignment – Gumi’s move strengthens ties with SBI Holdings and Ripple, aligning with Japan’s regulated blockchain ecosystem and stablecoin rollout.
Japanese gaming and blockchain firm Gumi has approved a ¥2.5 billion ($17 million) XRP purchase for phased acquisition. The plan will be executed between September 2025 and February 2026, adding approximately six million tokens to its treasury. This development reflects Gumi’s growing focus on blockchain integration and cross-border financial solutions.
The company emphasized XRP’s efficiency for international remittances and liquidity services. Its decision highlights a clear distinction between Bitcoin as a treasury anchor and XRP as a utility token. This marks a deliberate shift toward operational blockchain use cases within financial services.
The acquisition of Gumi is in the wake of gradual regulatory support in Japan that allows corporations to interact with licensed digital asset platforms. The transition is in line with the growing ecosystem of Ripple especially with the introduction of new products such as stablecoins. This assimilation enhances the stance of XRP within the institutional approaches in Asia.
Bitcoin Secures Stability Role
Earlier this year, Gumi purchased ¥1 billion ($6.7 million) in Bitcoin to serve as a treasury reserve and yield generator. The company allocated Bitcoin into staking protocols, reinforcing its role as a long-term balance sheet asset. This approach reflects Bitcoin’s established position as a corporate store of value.
Gumi now manages a dual treasury strategy with Bitcoin for stability and XRP for ecosystem-driven growth. By separating utility from treasury function, the company adopts a diversified framework. This structure also provides resilience against volatility while unlocking growth opportunities in blockchain-enabled payments.
This kind of diversification parallels the field of traditional finance, where there exists both frozen assets and those that keep growing. The approach of Gumi illustrates the way corporations are converting crypto assets into formal treasury management. The Bitcoin to XRP ratio is an indicator of a mature strategy in the Japanese evolving digital asset market.
Market Implications and Strategic Alignment
The purchase also anchors the strategy of Gumi to that of SBI Holdings, the biggest shareholder in Gumi and the prime partner of Ripple in Asia. The participation of SBI will guarantee regulatory adherence and institutional confidence on XRP-based services. The next initiative which is the launch of RLUSD stablecoin by SBI VC Trade introduces more layers to this ecosystem.
Bitcoin and XRP together establish two-way possibilities in strengthening the treasury and operational growth. The phased purchase is flexible to have the ability to balance the market conditions and transparency of the model is achieved by quarterly reporting. This strengthens corporate responsibility in management of digital asset.
To sum up, the ¥2.5B XRP commitment made by Gumi places the company in the lead in the adoption of blockchain in Japan. The strategy strikes a balance between the treasury and functional utility, which is a substantial move on corporate crypto integration.
